Steve Patti CMO

Strategy as a Service: Branding, Messaging, Demand & Sales Enablement

  • f

    20
    Marketing Awards
  • g

    $20MM
    First Agency Start-Up
  • m

    $526MM
    Last Employer Sale
  • c

    13
    Marathons Run
  • a

    3
    Daily Espresso Shots

What I Do

I accelerate revenue growth for B2B brands by shortening their sales cycle.

I do this by aligning message strategy and demand generation to customer journeys. I also tailor value proposition narratives to decision makers and show sales teams how to lead with insights to increase opportunity engagement and close deals faster. It may sound simple, but few companies are getting it right.

As a former agency CEO, I help B2B marketing agencies shift from time & materials production silo's to outcome-based, strategic advisors to align with CMO priorities.

The expertise you need -- when you need it.

Problems I Solve

  1. Agency Pivot from Vendor to Advisor - 90%
  2. Tailoring Value Propositions - 70%
  3. Increasing CLTV of Leads - 50%
  4. Shifting Sales Pitches to Insights - 60%

  • Steve has contributed significantly to our strategic marketing and business development planning. He has brought "outside the industry" ideas, tactics and strategies to our firm that will differentiate us from our peers.- Steve Schipull, President/CEO, Generations Federal Credit Union
  • Steve has done an outstanding job of helping us to collect buyer insights and improve our current sales practices. Steve's background, experience, perspective and positive energy have earned him much respect across the Verizon marketing organization. - Andrew Roth, Product Manager - SMB Marketing, Verizon
  • Steve is one of the most insightful marketers I have ever met. I hired him to help with my agency value proposition and strategy (which he delivered in record time with clarity and purpose)- Cari Baldwin, President, Bluebird Strategies
  • Steve has delivered value at every turn - from supporting sales execs in pitching and closing new business, to positioning us as a thought leader on topics like brand strategy, message development, and buyer persona discovery, to developing GTM and strategic account sales plans.- Brad Wamsley, VP - Growth Markets, Harte Hanks
  • I've never really met anyone with Steve's energy and smarts! Every conversation is an eye-opener, not just about building brands and winning customers...but also about applying those skills to building your personal brand.- Jessica Massay, Multi-Cultural Expert, Jump Insights
  • From executive management and strategy to brand development and strategic planning, Steve has lead and executed our marketing initiatives flawlessly.- JT McCormick, President, Headspring
  • Steve's one of the rare folks who really understands the underpinnings of research and its correct application. - William MacElroy, Chairman, Socratic Technologies
  • I credit Steve with bringing ideas to the table that have resulted in the biggest and most positive changes in our organization in its 9-year history. - Mark Figart, President, Digett
  • Steve's understanding of business challenges and how to grow revenue for an organization is simply unrivaled as he can not only can communicate a growth strategy but also guide marketing and sales execution. - Brad Miller, Director of Business Development, Harte Hanks