Steve Patti CMO

CMO and Strategy Expertise for Accelerating Revenue

  • f

    20
    Marketing Awards
  • g

    $20MM
    First Agency Start-Up
  • m

    $526MM
    Last Employer Sale
  • c

    13
    Marathons Run
  • a

    3
    Daily Espresso Shots

On-Demand CMO and Strategic Advisor

I accelerate revenue growth for B2B brands by shortening their sales cycle. I do this by aligning messaging, demand generation and sales enablement to customer journeys. By tailoring value propositions, media channels, and proof points to decision stakeholders, B2B sales teams can engage and close deals faster. It sounds easy, but few companies get it right as they focus on message personalization instead of message relevance.

As a former agency CEO, I help B2B marketing agencies implement strategy, organization, and capabilities to shift from production silo's to integrated delivery to support CMO priorities.

The expertise you need -- when you need it.

Roles I Play

  1. On-Demand CMO (high growth firms) - 90%
  2. Executive Advisor - 60%
  3. Agency CMO Resource - 80%
  4. Project-based Strategist - 70%
 

  • Steve has contributed significantly to our strategic marketing and business development planning. He has brought "outside the industry" ideas, tactics and strategies to our firm that will differentiate us from our peers.- Steve Schipull, President/CEO, Generations Federal Credit Union
  • Steve has done an outstanding job of helping us to collect buyer insights and improve our current sales practices. Steve's background, experience, perspective and positive energy have earned him much respect across the Verizon marketing organization. - Andrew Roth, Product Manager - SMB Marketing, Verizon
  • Steve is one of the most insightful marketers I have ever met. I hired him to help with my agency value proposition and strategy (which he delivered in record time with clarity and purpose)- Cari Baldwin, President, Bluebird Strategies
  • Steve has delivered value at every turn - from supporting sales execs in pitching and closing new business, to positioning us as a thought leader on topics like brand strategy, message development, and buyer persona discovery, to developing GTM and strategic account sales plans.- Brad Wamsley, VP - Growth Markets, Harte Hanks
  • I've never really met anyone with Steve's energy and smarts! Every conversation is an eye-opener, not just about building brands and winning customers...but also about applying those skills to building your personal brand.- Jessica Massay, Multi-Cultural Expert, Jump Insights
  • From executive management and strategy to brand development and strategic planning, Steve has lead and executed our marketing initiatives flawlessly.- JT McCormick, President, Headspring
  • Steve's one of the rare folks who really understands the underpinnings of research and its correct application. - William MacElroy, Chairman, Socratic Technologies
  • I credit Steve with bringing ideas to the table that have resulted in the biggest and most positive changes in our organization in its 9-year history. - Mark Figart, President, Digett
  • Steve's understanding of business challenges and how to grow revenue for an organization is simply unrivaled as he can not only can communicate a growth strategy but also guide marketing and sales execution. - Brad Miller, Director of Business Development, Harte Hanks