Your search for 03/2009 returned 4 results.

Are Traditional Ad Agencies Relevant Anymore?

In an odd sort of way, I admire traditional ad agencies for their ability to sell a single tactic (advertising) within one part of the purchase funnel (Awareness) and collect some pretty handsome fees -- regardless of whether the ads generate measurable sales.  I just wish they'd do one thing: ditch their primary association with advertising.  Let me explain. In ...

Read More

Small Business: Now is Your Time to Roar!

Polarity is a member of The Permission Network -- a cooperative of companies who believe in building customer relationships instead of interrupting/irritating people to the point of buying whatever you're selling. One of the dilemma's we've been discussing is where small businesses can turn for thought leadership and experienced marketing execution -- in effect, ...

Read More

Ad Age Agrees — CMO’s to Be Financially Accountable

Most of you that have read my blog posts know that I've been trumpeting a wake up call to all marketers that the days of dumping millions of dollars into non-measurable, interruption marketing are over.  While my target audience has been largely management and executives, we're pleased to see the latest Ad Age article that raises the stakes and calls out the CMO as ...

Read More

Removing the Blindfold When Making Budget Cuts

I really tried to avoid diving into the discussion of budget cuts as I'm a demand-side thinker -- always looking for ways to grow sales/profits rather than becoming mired in trying to save $3.00 per year on domain name registrations.  However, with such a steady diet of "doom & gloom" from the media and companies consuming this poison -- it seemed appropriate to ...

Read More