Your search for 06/2009 returned 2 results.

Twitter Tools and Tips for Online Retailers

Twitter buzz is reaching epidemic proportion as I write this post and many of us are experimenting with using it for a variety of marketing purposes.  But what about online retailing -- do we simply blurt out great deals, or are there more appropriate ways to use Twitter in the Awareness phase of the sales funnel? Here are a few ways Twitter is being used by online ...

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The $50 Billion Gamble and Why Ads (alone) Don’t Sell Products

I couldn't resist the opportunity this week to comment on something I've been following for years: the declining correlation between ad expenditures and sales results. In 2008, the auto industry spent an estimated $9.5 billion on advertising alone -- not including incentives, rebates, and all other forms of marketing.   This expenditure comes in the face of an ...

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