Your search for 10/2013 returned 2 results.

Four Media Types in an Integrated Marketing Strategy

As we enter 2014, many CMOs are reviewing "what worked and what didn't" for lead generation in 2013 and asking themselves what additional approaches they can incorporate to support lead generation efforts as part of an integrating marketing strategy. One area to consider that has built momentum in 2013 is the rise of word-of-mouth marketing (sometimes called ...

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Agency Business Model: Are Clients Buying What Agencies are Selling?

Over the past five years I've been advising a number of small-to-midsize full-service agencies on growth strategies.  Having built a $20MM marketing firm, I have first-hand experience with evolving my business model to changing market conditions and recognizing the key to business survival is to "build what is sellable" not "sell what's buildable."   The former is ...

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