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SoCal BMA: Using Discrete Data to Develop a Focused Brand Strategy

Earlier this week I was able to participate in the Southern California Business Marketing Association's conference entitled Harnessing the Big Data Revolution.  My co-presenters were Ryan Rieches and Alan Brew of RiechesBaird, a B2B brand strategy agency and Dr. Bill MacElroy, Chairman of Socratic Technologies, a brand research firm. In attendance were marketers ...

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