Your search for 01/2014 returned 2 results.

Part 1: Has Assisted Attribution Killed the Current Agency Org Chart?

This is the first in a five-part series highlighting what I believe are five fatal flaws with the traditional full-service agency organization chart and how agency leaders can resolve them.  Some agencies are getting this right and if you are, I'd like to hear from you. Traditional Agency Business Model In consulting with both digital and full-service agencies ...

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5 Fatal Flaws in Traditional Agency Org Structure

I have been working with multiple full-service and digital agencies over the past 15 months and it has been interesting to observe a common theme emerge.  The traditional advertising agency business model that was established 50+ years ago and emphasized functional specialty (creative, production, media buying, etc.) is no longer working as well. I believe that the ...

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