Your search for 03/2015 returned 2 results.

The Best CMOs Have Carried the Sales Bag

I'm not sure about you, but I'm worn out reading articles over the past 2-3 years about how CMOs can't get along with CFOs, CEOs, and are struggling to deliver measurable value for their companies. Much of this hype is over-blown to attract eyeballs to blog posts and articles.  The fact is, CMOs (like any other executive) need to build cross-departmental relations...

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Selling Value (Instead of Price) Requires a Value Proposition

Today's sales and marketing professionals are under increasing pressure find, engage, and close more prospects than ever.  While the amount of digital information available to B2B buyers has increased, their attention span for truly reading it has decreased. This means that more brand/product information is being processed in a smaller amount of time -- so buyers ...

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