Month

Your search for 10/2015 returned 1 result.

Does Marketing Now Own the Majority of the B2B Sales Cycle?

Having led both Sales and Marketing organizations, I am in a unique position to be able to comment on a shift in the way we think about the sales process. Conventional wisdom says Sales organizations own the sales process -- or do they? Over the past five years, we've all seen a steady stream of posts by experts such as Lori Wizdo (Forrester Research), ...