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ABM is Hot, But Are Brands Forgetting the “A”?

Account-Based Marketing ("ABM") is hot as B2B brands rush to yet another set of technology tools (IP-targeted ad delivery + website personalization) to deliver relevant information that engages prospects.  But instead of marketing to the account level, are some just exercising "VBM" (vertical based marketing) in disguise? I just completed a comprehensive ABM ...

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