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What’s Missing in Lead Nurture Campaigns: Decision Makers

It's a challenge virtually every marketer will admit privately but no one wants to talk about. If we take a hard look at the job "Title" field in most B2B CRM systems we find a small percentage of them containing VP or C-level executives. What's worse, for the few executives found in the CRM database only a handful have opted into email lead nurture tracks. Access ...

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