Marketing Buzzwords – Spotting a Smokescreen (vol 1)

Posted on January 2, 2009

Many of us have sat at those conferences or agency marketing meetings where the buzzwords were flying around and we were just trying to keep up. One of the ways to recognize potential marketing smokescreens is to count the buzzword phrases.

To have a little fun, we’ve created our own list to keep an eye out. Just pick one word from each of the three lists and voila — you have a phrase that you can blurt out at the next marketing meeting and impress your colleagues:

List 1
abstract
segmented
organic
scalable
wholistic
digital
perceptual
visionary
impactful
virtual

List 2
transitional
emotional
evoking
personalized
social
graphical
optimized
streaming
integrated
peer-to-peer

List 3
branding
creative
impressions
portfolio
ideation
connection
content
design
methodology
process


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