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Steve Patti CMO

B2B Brand Strategy
B2B Message Strategy
B2B Demand Strategy
Sales Enablement
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B2B Customer Journey Demand Lifecycle

Blog Categories

ABM
Agency Strategy
Brand Strategy
Buyer Insights
Buzzword Bingo
Content Marketing
Customer Experience
Experiential Marketing
Influencer Marketing
Lead Generation
Marketing Metrics
Marketing Strategy
Sales Cycle
Sales enablement
Uncategorized
value proposition

Recent Blog Posts

What’s Missing in Lead Nurture Campaigns: Decision Makers September 16, 2016
Is Your Buyer Segmentation All Wrong? July 11, 2016
Why VIP Experiences are Essential for ABM April 12, 2016
VIP Experiences are Key to Closing B2B Sales March 11, 2016
ABM is Hot, But Are Brands Forgetting the “A”? January 11, 2016
Does Marketing Now Own the Majority of the B2B Sales Cycle? October 12, 2015
Why Experiences are the New Content Currency September 14, 2015
Sell Outcomes, Explain Methodology August 4, 2015
Forget Customer Service — Focus on Customer Experience April 6, 2015
The Best CMOs Have Carried the Sales Bag March 16, 2015

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Steve Patti CMO © Copyright Steve Patti 2013

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