Marketing Buzzwords — Spotting a Smokescreen (vol 2)

Posted on January 3, 2009

In our continuing series of buzzword bingo, here's a list of marketing and advertising terms you can substitute for one of the terms lists in our previous post: (courtesy of the guys at Pear Analytics) List immersion experience resonate radiate approach persuasive conceptual interactive multi-cultural innovative reach outreach multilayered emerging traditional non-traditional synergy synergistic consistency

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Marketing Buzzwords – Spotting a Smokescreen (vol 1)

Posted on January 2, 2009

Many of us have sat at those conferences or agency marketing meetings where the buzzwords were flying around and we were just trying to keep up. One of the ways to recognize potential marketing smokescreens is to count the buzzword phrases. To have a little fun, we've created our own list to keep an eye out. Just pick one word from each of the three lists and voila -- you have a phrase that you can blurt out at the next marketing meeting and ...

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