Small Business: Now is Your Time to Roar!

Polarity is a member of The Permission Network -- a cooperative of companies who believe in building customer relationships instead of interrupting/irritating people to the point of buying whatever you're selling. One of the dilemma's we've been discussing is where small businesses can turn for thought leadership and experienced marketing execution -- in effect, delivering Fortune 500 marketing capability to the Fortune 1,000,000.   However, ...

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Voila! Twitter’s Role in Marketing is Understood

Posted on February 19, 2009

A friend of mine sent me an email with a link to an interesting story in Forbes regarding the use of Twitter.  The author (like many initial skeptics) was struggling to understand the usefulness of a tool that essentially is filled with lots of "background noise" chatter about what people are doing. The same can be said of Facebook and most social networking/sharing platforms -- they are forums for free expression and not all of it has to be ...

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Why Do New Customers Get the Best Deals?

Posted on January 27, 2009

Has anyone else noticed that it is the most recent acquired customer who gets the best deal? Specifically, if you look at the acquisition offers extended to new customers in many service/subscription industries (wireless, cable, airlines, banking, health clubs, etc.) it seems that the new customer (least invested in the brand) often gets access to the best offers while the loyal customers (most invested in the brand) often receives little for ...

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