“Strategery” is Not Just for Will Farrell

Posted on February 20, 2009

This post addresses the challenge facing ad agencies seeking to position themselves as marketing solutions providers -- go beyond the brochure and actually re-invent your firm.  I can help you do it. I recently met with an agency who was concerned about coming advertising budget cuts from clients and how it would impact them.  As I listened to the agency talk about the need to diversify their services and become more measurable in their ...

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Doug Hall is on to Something: End the Marketing Madness

As mentioned in a prior post, I have been talking to sales performance consultants to explore ideas to help brands increase sales results.  In prior posts, I've already covered some of the basics such as engaging in a marketing forensics assessment of both qualitative and quantitative indicators of a brand's performance.  However, an emerging concern we're seeing from both agencies and their clients is "....I (client) need to reduce my ...

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Why Do New Customers Get the Best Deals?

Posted on January 27, 2009

Has anyone else noticed that it is the most recent acquired customer who gets the best deal? Specifically, if you look at the acquisition offers extended to new customers in many service/subscription industries (wireless, cable, airlines, banking, health clubs, etc.) it seems that the new customer (least invested in the brand) often gets access to the best offers while the loyal customers (most invested in the brand) often receives little for ...

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Who Moved My Cheese?

Reinventing yourself must may be the single most important skill you can develop to survive 2009 and beyond. Last year, a friend of mine loaned me a little book that most of you have probably heard of, or read.  Its called "Who Moved My Cheese" and is an entertaining commentary on what happens to people who cannot reinvent themselves in the face of crisis (in this case, the cheese a mouse had been storing/eating had been moved and now we was ...

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Social Media: Maybe Bill Murray Was on to Something

Posted on January 4, 2009

In today's fast-moving marketing environment, we need to ensure marketing tools are not replacing essential marketing skills to drive sales results. If you recall the movie "Groundhog Day", Bill Murray was stuck in a cycle of repeatedly waking up to an alarm and realizing — hey, I've seen this before. For those of us who have managed brands, products, or sales channels, over the past decade or more, perhaps the current wave of excitement ...

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