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When Healthcare Professionals Receive the Wrong Diagnosis

I just received a forwarded email that was sent by local ad agency to their opt-in list, and was moved to write about it. The ad agency distributed the email to their opt-in to self-promote the creation of a series of TV commercial spots for a healthcare insurer.  Rather than focus on how the agency helped the client generate sales leads, it used four paragraphs of ...

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Are Traditional Ad Agencies Relevant Anymore?

In an odd sort of way, I admire traditional ad agencies for their ability to sell a single tactic (advertising) within one part of the purchase funnel (Awareness) and collect some pretty handsome fees -- regardless of whether the ads generate measurable sales.  I just wish they'd do one thing: ditch their primary association with advertising.  Let me explain. In ...

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