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Part 5: Are Agency Org Charts Undermining Client Alignment?

This is the last in a 5-part series looking at what I believe are fatal flaws in traditional full-service agency organization structure.  When I use the term "fatal" I am referring to the ability of the agency to enjoy long-term growth and client stability.  There are plenty of agencies pumping out brochure design, trade show collateral and broadcast advertising at ...

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Part 4: Are Agency Org Charts Undermining Collaboration?

Over the past two months, I've been releasing a series of posts to stimulate reflection on traditional full-service agency organization structure and whether it is the best way to deliver client value in the future.   The theme being that most full-service agencies are organized into production silos with separate Directors and P&Ls such that collaboration ...

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Part 1: Has Assisted Attribution Killed the Current Agency Org Chart?

This is the first in a five-part series highlighting what I believe are five fatal flaws with the traditional full-service agency organization chart and how agency leaders can resolve them.  Some agencies are getting this right and if you are, I'd like to hear from you. Traditional Agency Business Model In consulting with both digital and full-service agencies ...

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