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Your search for agency org structure returned 4 results.

Part 5: Are Agency Org Charts Undermining Client Alignment?

This is the last in a 5-part series looking at what I believe are fatal flaws in traditional full-service agency organization structure. When I use the term "fatal" I am referring to the ability of the agency to enjoy long-term growth and client stability. There are plenty of agencies pumping out brochure design, trade show collateral and broadcast advertising at ...

Part 3: Are Agency Org Charts Undermining Insight Accountability?

This is the third in a 5-part series examining potential fatal flaws in the traditional full-service agency model that focused on production silos instead of integrated demand marketing teams. One of the observations that I have had in working with many full-service agencies in the past couple years is the lack of buyer insights and the concentration of campaign ...

Part 2: Are Agency Org Charts Undermining Knowledge Transfer?

Back in January 2014, I posted that I believe that the traditional full-service agency organization structure is outdated and that it may actually impede the agency's ability to deliver value to clients. Why? Because the idea of production silos with separate P&L focus contradicts what CMOs need to generate leads: integrated marketing touch points that align ...

5 Fatal Flaws in Traditional Agency Org Structure

I have been working with multiple full-service and digital agencies over the past 15 months and it has been interesting to observe a common theme emerge. The traditional advertising agency business model that was established 50+ years ago and emphasized functional specialty (creative, production, media buying, etc.) is no longer working as well. I believe that the ...