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SoCal BMA: Using Discrete Data to Develop a Focused Brand Strategy

Earlier this week I was able to participate in the Southern California Business Marketing Association's conference entitled Harnessing the Big Data Revolution.  My co-presenters were Ryan Rieches and Alan Brew of RiechesBaird, a B2B brand strategy agency and Dr. Bill MacElroy, Chairman of Socratic Technologies, a brand research firm. In attendance were marketers ...

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Technology Trends Force Culture Shifts for Adoption

Being a CMO used to be a pretty straightforward job.  Allocate an annual budget to a couple of agencies (advertising, PR), speak at industry events, and report ad impressions and media pickups for press releases to top management.  Unfortunately, those days are long gone as CMOs are now part data scientists, digital technicians, financial analysts, buyer psycholo...

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