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Marketing Forensics: Brand Reputation Assessment

In this post, we explore some easy ways marketers can assess their brand reputation to aid in strategic planning. This is a follow up to an earlier post acknowledging that if marketers wish to develop plans to meet future goals ("Point B"), it might be worth understanding where you're at today ("Point A"). There are two exercises we like to perform during the first ...

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Why You Need to Continually Audit Your Brand Position

If you intend to write an annual marketing plan, then you also need to assess your brand position as part of the process. You've probably heard people reference "needing to get from point A to point B" to describe their career, business, or other aspects of their life.   Sounds simple, right? .... or is it? We are continually amazed at the effort expended by ...

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