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Why You Need to Continually Audit Your Brand Position

If you intend to write an annual marketing plan, then you also need to assess your brand position as part of the process. You've probably heard people reference "needing to get from point A to point B" to describe their career, business, or other aspects of their life.   Sounds simple, right? .... or is it? We are continually amazed at the effort expended by ...

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