Your search for brand positioning returned 2 results.

7 Reasons Why Brand Strategy is Essential for Effective Demand Generation

I regret to say that over the years I’ve worked in/with Marketing organizations that have operated in silos such that Brand Strategy/Management and Demand Generation were viewed as operating virtually on separate planets. Brand Management (it was thought) was involved in abstract research and positioning that was somehow removed from the daily “grunt work” of ...

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A Lost Art: Putting a Face on Your Brand

Over the past several months, I've been working with companies in the healthcare and industrial services sectors where the initial conversations focused on their self-declared need for "a better website", or "a lead generation strategy", etc.  However, as I explored further I found that there was an underlying cause -- the lack of a brand strategy (which includes a ...

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