Your search for brand promise returned 2 results.

Frontline Employees – Brand Ambassador or Brand Assassin?

Earlier today I met a colleague for a business lunch meeting at a new restaurant that has just opened.  This restaurant is part of a well-known chain in the city and enjoys steady customer traffic. On the menu is a delicious 1/2 pound burger that is advertised as "cooked medium" and so I ordered the $8.00 protein brick with much anticipation. When the burger ...

Read More

Increasing Sales May Not be Related to Selling

This post is going to raise an interesting point that has been alluded to by recent marketing authors such as Dave Evans in various marketing publications, but is probably not being trumpeted loud enough across all marketing circles: declining sales may not be a sales problem after all -- it might be something else. It's too easy to conclude your distribution ...

Read More