Your search for CMO returned 2 results.

The Best CMOs Have Carried the Sales Bag

I'm not sure about you, but I'm worn out reading articles over the past 2-3 years about how CMOs can't get along with CFOs, CEOs, and are struggling to deliver measurable value for their companies. Much of this hype is over-blown to attract eyeballs to blog posts and articles.  The fact is, CMOs (like any other executive) need to build cross-departmental relations...

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Marketers: We’ve Seen the Enemy — and It’s Us

I've had several very interesting conversations with business leaders this week.   The subject?   The irony that while companies are laying off millions of people and the shareholders are demanding better ROI from marketing activity -- CMO's are doing the same thing over and over and expecting different results. My first conversation was with a CEO of a Houston-...

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