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Why Experiences are the New Content Currency

The gold rush for content to engage B2B buyers has been raging for several years. Despite massive investments by brands in writing/editing staff, content management tools, syndication and metrics -- the impact on revenue is unclear. Content is the Secret Sauce for Engagement -- Or Is It? MarketingProf's recently published a 2015 study by The Economist Group and ...

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The Often Missing Element in Content Marketing: Point of View (POV)

The past few years have seen brands rush to restructure their approach to finding and engaging prospective buyers. Just about every self-respecting marketing department has standardized on a marketing automation platform and CRM solution for lead nurturing. And during the process of connecting this marketing technology it usually becomes clear that the marketing team ...

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An Underestimated Asset in Content Marketing: Internal SMEs

All marketers are now publishers. And if you are a marketer you know that both creating and curating quality content is one of the most daunting challenges you face as part of your thought leadership and demand generation initiatives.  The curation challenge has been made a bit easier in the past couple years with curation platforms that can allow you to capture, ...

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