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Gaining Strategic Focus

It's that time of year again.  Not the holiday season -- but annual planning for the upcoming business year.   In this "new normal" that we find ourselves navigating, executives across industries are grappling where/how they will find growth in 2011 and beyond.   In a recent issue of Strategy Magazine, a survey of top executives suggested that businesses need only ...

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Why You Need to Continually Audit Your Brand Position

If you intend to write an annual marketing plan, then you also need to assess your brand position as part of the process. You've probably heard people reference "needing to get from point A to point B" to describe their career, business, or other aspects of their life.   Sounds simple, right? .... or is it? We are continually amazed at the effort expended by ...

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Who Moved My Cheese?

Reinventing yourself must may be the single most important skill you can develop to survive 2009 and beyond. Last year, a friend of mine loaned me a little book that most of you have probably heard of, or read.  Its called "Who Moved My Cheese" and is an entertaining commentary on what happens to people who cannot reinvent themselves in the face of crisis (in this ...

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