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Marketing Lessons from a Fisherman

OK, so the title of the post has captured your attention -- now I hope the contents will keep it. As marketers struggle to find new customers and keep those that they already have, they seem to be overwhelmed with their tactical options (social media, promotions, advertising, events, grassroots, etc.)  However, that's because many marketers tend to bypass strategy ...

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The Best Offense is a Good Defense: Why Retention Matters

I posted a blog comment earlier this year raising the point that new customers always get the best deals and loyal customers (those who've actually been paying the bills for a company) have to fight to be noticed.  I believe this theme bears repeating with a global economy showing no signs of recovery and head count reductions resulting from a systemic problem ...

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