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Marketing Forensics: Establishing Performance Metrics

OK, so last week I launched a post that jumped into the always popular topic of measurable marketing.   Specifically, what can really be known as it relates to customer lifetime value (CLTV), customer acquisition costs, customer churn, and even customer buying cycles?  While these topics may sound like a bad nightmare from your graduate marketing courses, we'd like ...

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Customer Lifetime Value Calculator

For those of you wondering about customer lifetime value, why it's important, and how to calculate it -- here's an easy-to-understand narrative and simple lifetime value calculator, (compliments of the Harvard Business School). This is one of the core "foundation questions" we ask our clients and is part of our separate blog post series on the subject of measuring ...

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