Tag

Your search for customer journey returned 1 result.


Creating B2B Customer Journeys

If you are reading this I'm going to assume you have been exposed to McKinsey & Company's Consumer Decision Journey ("CDJ") research that was publicized in 2010 and has shaped marketing strategy since that time.  However, some marketers may not be aware of McKinsey's efforts to benchmark the CDJ model for B2B companies -- hence, the acronym now being referenced ...

Read More