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Why Do New Customers Get the Best Deals?

Has anyone else noticed that it is the most recent acquired customer who gets the best deal? Specifically, if you look at the acquisition offers extended to new customers in many service/subscription industries (wireless, cable, airlines, banking, health clubs, etc.) it seems that the new customer (least invested in the brand) often gets access to the best offers ...

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Measuring Marketing Basics

This post examines why marketers should begin with measuring business basics to establish a baseline for future marketing activities. What is a new customer worth?  This is an important baseline question that every business should ask, and the answer is something that every business should know. OK, so I know this might sound like the obvious -- but it's executing ...

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