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The $50 Billion Gamble and Why Ads (alone) Don’t Sell Products

I couldn't resist the opportunity this week to comment on something I've been following for years: the declining correlation between ad expenditures and sales results. In 2008, the auto industry spent an estimated $9.5 billion on advertising alone -- not including incentives, rebates, and all other forms of marketing.   This expenditure comes in the face of an ...

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