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The $50 Billion Gamble and Why Ads (alone) Don’t Sell Products

I couldn't resist the opportunity this week to comment on something I've been following for years: the declining correlation between ad expenditures and sales results. In 2008, the auto industry spent an estimated $9.5 billion on advertising alone -- not including incentives, rebates, and all other forms of marketing.   This expenditure comes in the face of an ...

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Small Business: Now is Your Time to Roar!

Polarity is a member of The Permission Network -- a cooperative of companies who believe in building customer relationships instead of interrupting/irritating people to the point of buying whatever you're selling. One of the dilemma's we've been discussing is where small businesses can turn for thought leadership and experienced marketing execution -- in effect, ...

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