Tag

Your search for marketing analytics returned 1 result.


Ad Age Agrees — CMO’s to Be Financially Accountable

Most of you that have read my blog posts know that I've been trumpeting a wake up call to all marketers that the days of dumping millions of dollars into non-measurable, interruption marketing are over.  While my target audience has been largely management and executives, we're pleased to see the latest Ad Age article that raises the stakes and calls out the CMO as ...

Read More