Tag

Your search for marketing strategy returned 7 results.


Four Media Types in an Integrated Marketing Strategy

As we enter 2014, many CMOs are reviewing "what worked and what didn't" for lead generation in 2013 and asking themselves what additional approaches they can incorporate to support lead generation efforts as part of an integrating marketing strategy. One area to consider that has built momentum in 2013 is the rise of word-of-mouth marketing (sometimes called ...

Read More


Is Scale or Strategic Focus More Important for Growth?

I was at a VIP event last night and ran into the CMO of a successful financial institution who I'd never met, but we had connected through LinkedIn a while back.  After exchanging pleasantries, we found ourselves sharing philosophies on the prevailing trend in the financial industry as it relates to distribution reach.   Specifically, the consolidation in the ...

Read More


When Healthcare Professionals Receive the Wrong Diagnosis

I just received a forwarded email that was sent by local ad agency to their opt-in list, and was moved to write about it. The ad agency distributed the email to their opt-in to self-promote the creation of a series of TV commercial spots for a healthcare insurer.  Rather than focus on how the agency helped the client generate sales leads, it used four paragraphs of ...

Read More


Marketing Lessons from a Fisherman

OK, so the title of the post has captured your attention -- now I hope the contents will keep it. As marketers struggle to find new customers and keep those that they already have, they seem to be overwhelmed with their tactical options (social media, promotions, advertising, events, grassroots, etc.)  However, that's because many marketers tend to bypass strategy ...

Read More


Small Business: Now is Your Time to Roar!

Polarity is a member of The Permission Network -- a cooperative of companies who believe in building customer relationships instead of interrupting/irritating people to the point of buying whatever you're selling. One of the dilemma's we've been discussing is where small businesses can turn for thought leadership and experienced marketing execution -- in effect, ...

Read More


Why You Need to Continually Audit Your Brand Position

If you intend to write an annual marketing plan, then you also need to assess your brand position as part of the process. You've probably heard people reference "needing to get from point A to point B" to describe their career, business, or other aspects of their life.   Sounds simple, right? .... or is it? We are continually amazed at the effort expended by ...

Read More


Who Moved My Cheese?

Reinventing yourself must may be the single most important skill you can develop to survive 2009 and beyond. Last year, a friend of mine loaned me a little book that most of you have probably heard of, or read.  Its called "Who Moved My Cheese" and is an entertaining commentary on what happens to people who cannot reinvent themselves in the face of crisis (in this ...

Read More