Your search for online retail returned 2 results.

Omni-Channel Commerce Starts by Optimizing Individual Channels First

I’ve been fortunate to be involved in Retail demand generation in the 1990s and into the 2000’s as e-Commerce exploded onto the scene. That perspective includes multi-language, multi-currency (think pre-Euro) and multi-country regulatory requirements working with brands selling through leading retailers such as Sam’s Club, Best Buy, Dixon’s (UK), Tesco (UK), ...

Read More

Twitter Tools and Tips for Online Retailers

Twitter buzz is reaching epidemic proportion as I write this post and many of us are experimenting with using it for a variety of marketing purposes.  But what about online retailing -- do we simply blurt out great deals, or are there more appropriate ways to use Twitter in the Awareness phase of the sales funnel? Here are a few ways Twitter is being used by online ...

Read More