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Omni-Channel Commerce Starts by Optimizing Individual Channels First

I’ve been fortunate to be involved in Retail demand generation in the 1990s and into the 2000’s as e-Commerce exploded onto the scene. That perspective includes multi-language, multi-currency (think pre-Euro) and multi-country regulatory requirements working with brands selling through leading retailers such as Sam’s Club, Best Buy, Dixon’s (UK), Tesco (UK), ...

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Twitter Tools and Tips for Online Retailers

Twitter buzz is reaching epidemic proportion as I write this post and many of us are experimenting with using it for a variety of marketing purposes.  But what about online retailing -- do we simply blurt out great deals, or are there more appropriate ways to use Twitter in the Awareness phase of the sales funnel? Here are a few ways Twitter is being used by online ...

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