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Is Your Buyer Segmentation All Wrong?

Traditional buyer segmentation focuses on demographic and firmographic attributes but what if there was a better way? Read how needs-based segmentation works.

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Marketing Lessons from a Fisherman

OK, so the title of the post has captured your attention -- now I hope the contents will keep it. As marketers struggle to find new customers and keep those that they already have, they seem to be overwhelmed with their tactical options (social media, promotions, advertising, events, grassroots, etc.)  However, that's because many marketers tend to bypass strategy ...

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