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Twitter Tools and Tips for Online Retailers

Twitter buzz is reaching epidemic proportion as I write this post and many of us are experimenting with using it for a variety of marketing purposes.  But what about online retailing -- do we simply blurt out great deals, or are there more appropriate ways to use Twitter in the Awareness phase of the sales funnel? Here are a few ways Twitter is being used by online ...

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Voila! Twitter’s Role in Marketing is Understood

A friend of mine sent me an email with a link to an interesting story in Forbes regarding the use of Twitter.  The author (like many initial skeptics) was struggling to understand the usefulness of a tool that essentially is filled with lots of "background noise" chatter about what people are doing. The same can be said of Facebook and most social networking/shar...

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