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New Endangered Species: The Brand Positioning Statement

During 2010 I had the opportunity to work with several regional companies in very diverse industries:  home construction, civil engineering, consumer products, and financial services.  In three of these instances, the companies hired a design firm to create what they thought was a brand identity (logo, color scheme) -- but what was missed was the actual brand ...

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Doug Hall is on to Something: End the Marketing Madness

As mentioned in a prior post, I have been talking to sales performance consultants to explore ideas to help brands increase sales results.  In prior posts, I've already covered some of the basics such as engaging in a marketing forensics assessment of both qualitative and quantitative indicators of a brand's performance.  However, an emerging concern we're seeing ...

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