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Why VIP Experiences are Essential for ABM

If you are a B2B marketer, you have been on a roller coaster for the past decade in search of the "secret sauce formula" for attracting high-quality leads to feed the sales pipeline. Like changing fashion trends, MarTech startups like to tell us that our current approach is broken so they can introduce their new tool as the solution to better leads. So now we turn ...

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VIP Experiences are Key to Closing B2B Sales

One of the unique aspects of being a contract CMO is the diverse range of B2B brand challenges that I encounter. While a Tech marketer by trade, my experience racing sports cars led to an engagement with Aston Martin Racing North America in 2015 to help them construct VIP experiences for B2B brand sponsors/partners to drive sales revenue. This weekend marked ...

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